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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Yuan-Yuan Yu

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Review Open access Oct 2026

Marketing Strategies of Enterprises' International Development in a Digital Environment: A Literature Review Based on Cross-Cultural Social Media Communication

Digital transformation has reshaped firms' international marketing practices, with social media emerging as a vital communication channel for global brand outreach, yet cross‑cultural frictions often weaken marketing effectiveness. This paper adopts the literature review method. By sorting out studies collected from ma...

Yuan-Yuan Yu · 0 citations

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