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Author

Yudhi Ferdi Andri Asmawan

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Review Open access Sep 2026

Exploration of Centennial Generation's Visual Attention Towards Digital Investment Platforms: An Eye-Tracking-Based Neuromarketing Approach

Purpose: The purpose of this study is to explore the visual attention patterns of Generation Z (Centennials) on digital investment platforms.Research Methodology: Using an eye-tracking-based neuromarketing approach, supported by a quantitative approach, this study conducted an experiment to compare the visual behavior...

Saiful Aminudin Al Kusuma Putra, Yudhi Ferdi Andri Asmawan · 0 citations

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