Author

Yue Luo

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Open access Jul 2026

Strategic Use of Negative Emojis in Messaging-Based Interventions for Public Health Communication on Social Media: Mixed Methods Study

These findings advance the theoretical understanding of emoji-based health communication and provide practical guidelines for public health organizations seeking to optimize their mHealth messaging strategies.

Yue Luo, Shu-Bin Yu · JMIR Human Factors · 0 citations