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Yuliia Bodnarchuk

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Open access Oct 2026

Communication capitalism

Objective. The purpose of the article is to conceptualize the phenomenon of public relations (PR) as a cultural dominant of post-industrial society, identifying the transformation of its social functions in the transition from an industrial to a creative economy and the commercialization of the public sphere, as well a...

Yuliia Bodnarchuk · 0 citations

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