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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Yung-Hsin Lee

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Open access Sep 2026

The Influence of Digital Literacy in the AI-Driven Educational Era on Online Brand Equity and e-WOM: A Structural Equation Modeling Approach

In the contemporary AI-mediated digital landscape, digital literacy has emerged as a cornerstone competency for students and is closely associated with institutional perception. This study examines the relationship between students’ digital literacy—within the context of AI-integrated learning environments—on Higher Ed...

Yung-Hsin Lee · 0 citations

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