Aug 2026
Trust the messenger, then the message: unpacking the cross-route logic of danmaku engagement
The research refines dual-process theories within digital information management by specifying a measurable, sequential association pattern for observable engagement under information density, and distinguishes Audience Conversion Efficacy as a critical moderator.
Jun Xu, Yuying Luo, Chengliang Wang et al.
· Aslib Journal of Information... · 0 citations