Open access
2026
From social media engagement to tourist loyalty: Examining the roles of e-service quality and satisfaction
This study examines the impact of social media strategies and e-service quality on tourist satisfaction and loyalty, incorporating experience quality as a mediator and digital literacy as a moderator. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research analyzes data collected from 400 inter...
Dede Suleman, Mochammad Mukti Ali, Devy Sofyanty et al.
· International Journal of Dat... · 0 citations