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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Zafer Adıguzel

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3 papers indexed here

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Review Sep 2026

Strategic learning as a catalyst: unveiling the impact of market and customer orientation on firm performance in the technology sector

For strategic learning (SL) to be successful, the dissemination of information within the company must be clear and concise. For this purpose, the study aims to examine how market orientation (MO) and customer orientation (CO) affect SL and therefore how SL affects firm strategies (FS) and firm performance (FP)....

Fatma Sonmez Cakır, Zafer Adıguzel, Fulya Almaz · 0 citations
Review Open access Oct 2026

In Value Creation: The Mediating Roles of Lean Sustainability and Sustainable Quality Culture in Linking Values‐Based Leadership to Organizational Outcomes

This research investigates the mechanisms by which value‐based leadership (VBL) impacts critical organizational outcomes, namely, operational performance (OPP), business performance (BSP), and business survival (BSV). Specifically, it examines the mediating roles of lean sustainability (LES) and sustainable quality...

S. Kirilmaz, Zafer Adıguzel, Metin Saygılı et al. · 0 citations
Aug 2026

Unveiling the nexus between commercialization environment, marketing strategy, entrepreneurial creativity and performance in artificial intelligence–focused enterprises

The purpose of the research paper is to understand and analyze the factors necessary to increase the success of artificial intelligence (AI)-focused enterprises, as well as to examine how key elements such as the commercialization process, marketing strategies and innovation skills of AI-focused enterprises interac...

Zafer Adıguzel, Fatma Sonmez Cakır, Duygu Guner Gultekin et al. · 0 citations

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