Skip to content

Author

Zahid Ahmad Thoker

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

#large language models Book Oct 2026

Generative AI as a Creative Paradigm in Marketing Communication

Generative artificial intelligence is redefining marketing communication by extending the discipline beyond human-driven creativity into a data-supported, emotionally responsive, and context-aware domain. Unlike traditional AI focused on automation and analytics, generative AI enables personalized content creation, imm...

Zahid Ahmad Thoker, Lovleen Marwaha · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.