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Zaiton Osman

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Review Open access Jul 2026

INFLUENCE OF BEHAVIOURAL BIASES ON INVESTMENT DECISION-MAKING AMONG INVESTORS IN SABAH

Retail investor participation in Sabah has increased considerably among Baby Boomers, Generation X, and Millennials, reflecting growing interest in financial markets and investment opportunities. As more individuals engage in investment activities, understanding the behavioural factors that influence investment decisio...

Nor Asikin Maidin, Zaiton Osman, Izaan Jamil · 0 citations

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