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Author

Zeba Danish

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Review Open access Oct 2026

Drivers of organic food purchase intentions in India: implications for sustainable food systems using PLS-SEM and fsQCA

The growing interest in organic food is driven by heightened consumer awareness of health, food safety, and environmental sustainability. In India, rising income levels and lifestyle changes have accelerated this shift. This study explores the factors that affect consumers’ willingness to buy organic food by examin...

Ruqaiya Firdaus, Zeba Danish, Omama Zaman et al. · 0 citations

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