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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Zehra Binnur Avunduk

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Review Open access Aug 2026

From Digital Transformation to Sustained Competitive Advantage: How Strategic Orientation, Technology Sophistication, and Adaptive Capability Drive Operational Efficiency

Small and medium-sized enterprises (SMEs) in emerging markets face a critical challenge: how to leverage digital transformation to improve efficiency and sustain competitive advantage despite constrained financial and human resources. This study addresses this problem by examining how distinct dimensions of digital tra...

E. Kahveci, Tuğrul Gürgür, Zehra Binnur Avunduk · 0 citations

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