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Zeyu Zhang

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Open access Aug 2026

Platform Promotional Subsidy Strategies Under Price Regulation: A Tripartite Interactive Game Analysis of Regulator, Platform and Consumers

This paper investigates platform promotional subsidy strategies under price regulation. We construct a dynamic game model of incomplete information. The model involves a regulator, a monopoly platform, and heterogeneous consumers. The regulator sets a subsidy cap. The platform chooses the price and subsidy after observ...

Zeyu Zhang, Zonghuo Li · 0 citations

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