Open access
Aug 2026
An Innovative Experimental Method for Evaluating the Effectiveness of Visual Design Based on Eye-Tracking Technology
Gaze retracing rate is negatively correlated with semantic comprehension accuracy, supporting continuous evaluation from perception to cognition, and the method effectively differentiates design effectiveness under different contrast ratios.
Xin-Zhen Zhuo, Zhi-Xiong Hu, Yang Lin
· Advanced Electromagnetics · 0 citations