Zhun-Quan Cheng

From Resource Constraints to Strategic Flexibility: Drivers of Gig Worker Adoption among Accounting Firms Serving Agricultural Enterprises in China

China's Rural Revitalization Strategy has seen rapid growth in new agricultural business entities. However, the rural-urban divide in professional services remains an impediment to their development. The emergence of the gig economy presents an opportunity to address the rural-urban divide in professional services. The...