Open access
Aug 2026
Discourse competition and fragmented echoes: A computational frame analysis of climate change debate on Platform X.
Climate change communication is often framed as a contest between scientific knowledge and skepticism, but this binary overlooks fragmentation within the broader climate-concerned public. Drawing on cultural cognition theory, this study examines how competing discourse frames organize climate change debate on Twitter/X...
Hao Gao, Yi-Ning Zheng, Ziqing Yang
· Public Understanding of Scie... · 0 citations