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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Zunaira Awan

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Open access Sep 2026

An Exploration of Coaches’ Perceptions Regarding the Emergence of Artificial Intelligence in Coaching

This study explores how professional coaches perceive and navigate the integration of artificial intelligence (AI) into their practice. Twelve professionally trained coaches, with between 3- and 22-years’ experience and working across seven countries, were interviewed, and the data were analysed using Constructivist Gr...

Zunaira Awan · 0 citations

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