Artificial Intelligence and Digital Transformation: Reshaping Commerce and Management Practices for Viksit Bharat 2047
Abstract
Artificial Intelligence (AI) and digital transformation are playing a vital role in changing commerce and management practices in India. The growing use of AI technologies, automation, cloud computing, and data analytics is improving business operations, decision-making, and customer services across different sectors. In the context of Viksit Bharat 2047, digital transformation has become an important factor for achieving sustainable economic growth and global competitiveness. The present study examines the impact of Artificial Intelligence and digital transformation on commerce and management practices in India. It highlights the role of AI in areas such as marketing, finance, human resource management, business analytics, and customer relationship management. AI-driven technologies are helping organizations improve efficiency, reduce operational costs, and provide better services to consumers. The study also explains how digital platforms and innovative technologies are supporting startups, entrepreneurship, and financial inclusion in the country. At the same time, the paper discusses important challenges related to AI adoption, including cybersecurity risks, data privacy concerns, ethical issues, lack of skilled workforce, and the digital divide between urban and rural areas. The study is based on secondary data collected from journals, government reports, books, and online sources. The findings of the study reveal that proper implementation of AI and digital transformation can strengthen business growth, innovation, and economic development in India. However, supportive government policies, digital infrastructure, and skill development programs are necessary for inclusive and sustainable progress. The study concludes that AI and digital transformation can become powerful tools in reshaping commerce and management practices and contribute significantly towards achieving the vision of Viksit Bharat 2047.