Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

A game-theoretic model for the interactions between users and influencers, where the latter compete to maximize their impact on the population’s opinions is developed, which allows the impact of influencer differences and user population characteristics to be evaluated.

Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

Helping Oneself by Helping a Rival: Social-Media Platforms’ Policies on Enabling Features for Influencers

Social-media platforms and influencers are often seen as collaborators. However, both rely primarily on advertising services, introducing a competitive dimension to their relationship. As the dominant players in this relationship, platforms have used design features, which they control, to manage this dynamic. Some pla...

The Past and Future of Online Communities: The Evolution of Competition from Scale and Attention to Trust

When anyone can produce content and generative AI floods online communities with more than audiences can absorb, being seen is no longer enough to keep an audience; the real question for brand practitioners is how attention can be turned into brand equity that keeps accumulating. This paper first traces the development...