SPAR: Enhancing Industrial-Scale Generative POI Recommendation via Real-World Spatial Perception

Abstract

Generative Point-of-Interest (POI) recommendation, autoregressively generating a target POI's semantic ID (SID), holds great promise for Location-Based Services, where a recommendation helps only if the user can reach it. Yet, existing methods operate within an interest space defined by behavior sequences and collaborative signals, where geography enters only as a textual attribute of the SID, leaving no explicit mechanism to learn or preserve how urban places are related by distance, direction, and reachability; their predictions are thus behaviorally plausible yet far from the user's real-time location. We argue that such services require injecting real urban spatial knowledge into the interest space, rather than inferring geography from behavior alone. Hence, we propose SPAR, a unified framework whose three synergistic stages jointly construct, cultivate, and preserve urban spatial knowledge: (1) at the tokenization level, Spatially-Intrinsic SID (SI-SID) explicitly encodes longitude--latitude coordinates into a sinusoidal geospatial embedding and fuses it with the textual semantic embedding, producing identifiers via RQ-Kmeans that are simultaneously semantically and geographically consistent; (2) at the cognition level, Multi-Granular Geospatial CPT (MG-CPT) continually pre-trains the base LLM on 25 curated geospatial datasets organized into three tiers of basic attributes, pairwise relations, and city-scale navigation, so that scattered POIs cohere into a connected urban space; and (3) at the adaptation level, Task-Vector Anchored SFT (TV-SFT) anchors the acquired spatial knowledge as a frozen parameter-space task vector to prevent its catastrophic forgetting during behavioral fine-tuning, thereby fusing the two spaces. Extensive quantitative and visualization experiments on two public and four industrial-scale datasets demonstrate the effectiveness of SPAR.