Aug 2026· Marketing Theory· 0 citations· 89 references
Abstract
This paper reconsiders the concept of market resilience from a performative and practice-based perspective. We deliberate how dominant conceptions of market resilience are problematic as they overlook the open-ended, dynamic, and often messy ways in which markets evolve. Building on Science and Technology Studies (STS) and market studies, we develop a novel conceptualization of market resilience as dynamically enacted through three interlinked practices:
instigation
,
incorporation
, and
insistence
. We review how resilience has been framed in existing literatures, tracing its multifaceted origins rooted in desires to address uncertainty, withstand external threats, and achieve lasting recovery, to its current popularity in an anxiety-ridden age. We then draw on Actor-Network Theory (ANT) to identify three critical limitations of these dominant perspectives: (i) the presumption of resilience as an inherent capability, (ii) the obsession with failure prevention, and (iii) the tendency to encourage asymmetric rearview mirror accounts. Mobilizing examples from financial, housing, food, and healthcare markets, we sketch out how we might think differently of market resilience if we think of markets as in-the-making. By reconceptualizing resilience performatively – that is, as something that markets and entangled actors continuously
enact
, rather than have – we seek to move beyond narrow notions of failure prevention and recovery. Our research agenda highlights how this perspective opens up new avenues for examining resilience in markets as varied, contested, and always in the making.
This study investigates how Bali, Indonesia, and Beishan, China, strategically sustain their cultural identities amid globalising pressures. It addresses a gap in comparative resilience research by moving beyond sector-specific analyses to uncover the underlying principles of cultural adaptation. Using qualitative oral...
I. P. A. Mahardika, I. Sosiowati, I. W. Mulyawan et al.· Jurnal Kajian Bali· 0 citations
This paper advances the resilience imperative in Latin America and the Caribbean (LAC), a strategically significant yet underexplored context in international business research, by offering a conceptual point of view. This study aims to conceptually integrate diverse empirical and conceptual contributions from the...
E. Moore, M. Ogasavara, Maria Alejandra Gonzalez-Perez et al.· Multinational Business Revie...· 0 citations
Abstract This study examines the resilience of women entrepreneurs in Lebanon amid compounding crises, including the COVID-19 pandemic, the economic collapse, and the 2020 Beirut Port explosion, focusing on their interactions within family, community, and society to uncover the factors driving their capacity to recover...
O. Kuran, L. Khabbaz· Entrepreneurship Research Jo...· 0 citations
In the context of economic turbulence, pursuing new development opportunities through digital transformation has become an inevitable choice for Chinese firms, with top executives serving as core decision-makers. Drawing on resource orchestration theory and the too-much-of-a-good-thing effect, this study examines the r...
Amid weakening institutional environments, fiscal retrenchment, and rising demand for social services, nonprofit organizations (NPOs) worldwide face a fundamental challenge of how to build resilience in their organizations without compromising mission accountability. This article introduces a process model of NPO resil...
Aureliu Sindila, Xue-Yong Zhan, Yong Jin· Global Public Policy and Gov...· 2 citations