This paper discusses the increasing importance of AI as it relates to commerce, evaluates the various ways companies are using AI within their organizations, and identifies the many opportunities afforded by AI, such as increased productivity, data-supported decision-making, customer satisfaction, optimized inventory management, and innovative approaches to doing business.
The study concludes that the responsible integration of AI technologies will continue to revolutionize the e-commerce sector while addressing technical, ethical, and regulatory challenges.
Lakshmi C. Dileesh, MV Vrendha, Fidha Fathima N et al.· International Journal of Tec...· 0 citations
Artificial intelligence (AI) refers to a set of computational techniques, including machine learning, natural language processing, deep learning, and generative AI, that enable systems to perform tasks traditionally requiring human intelligence, such as prediction, pattern recognition, and decision-making. The rapid di...
Lin Jiang, Lin-Na Shi, Nan Zhou· Encyclopedia· 0 citations
The paper unveils how the introduction of AI automation in CRM tools allows companies to understand customer behavior more precisely, anticipate their needs, and tailor experiences and indicates that AI is a great facilitator of customer profiling, it opens the door to real-time data processing and results in more prec...
Satyendra Kumar Vanapalli· International Journal of Art...· 0 citations
This study argues that, although artificial intelligence is capable of processing data, humans cannot be excluded from the process of decision-making because they are responsible for the emotional and ethical aspect of strategy implementation.
Viraj Mehra· Global Journal of Management...· 0 citations
The dual nature of AI adoption in finance is examined, with AI materially improves predictive accuracy, operational efficiency, and access to financial services, with adoption accelerating sharply since the introduction of generative and agentic AI tools.
Abhishek Rajan· International Scientific Jou...· 0 citations
Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy, marketing and finance.
Cristian Rizzo, C. Troise· 1 citation· ⚡1
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