Core Competencies and Its Impact on Organizational Performance of Manufacturing firms in South-South Nigeria

Abstract

The study examined core competencies and its impact on organizational performance of manufacturing firms in South-South, Nigeria. Specifically, the study was conducted to determine whether strong sales force, strong brand name, and strong creative thinking as dimensions of core competencies impact on organizational performance of manufacturing firms in South-South, Nigeria. The study was guided by three research questions and three hypotheses. The study was anchored on the theory of resource-based view theory of the firm while empirical reviews were also considered. The survey research design was used to carry out the study. Data was obtained from both primary and secondary sources. Primary data was collected using structured questionnaire measured on a Likert Summated scale. A sample size of 200 employees drawn from selected manufacturing firms in South-South was used for the study. Data were presented in tables, and descriptive statistics, correlation analysis, and multiple regression analysis were used to analyze the data and test hypotheses. The findings showed that there is a significant and positive relationship between strong sales force and organizational performance of manufacturing firms in South-South, Nigeria. Strong brand name was positive and significantly related to organizational performance of manufacturing firms in South-South, Nigeria. Strong creative thinking was significant and positively related to organizational performance of manufacturing firms in South-South, Nigeria. From the empirical findings of the study, it was concluded that core competencies elements foster the performance of manufacturing firms in South-South, Nigeria. Based on the findings, it was recommended among others that management of manufacturing firms should provide conducive working environment to enhance strong sales force. Secondly, management should focus on the employment of sound creative thinkers and innovators that will enhance the overall organizational performance and growth. In addition, management should invest adequately in new technology and boost customers’ satisfaction.