Aug 2026· Legal Spirit· Vol 10, pp. 573-588· 0 citations
Abstract
Having been in business since 2009, Tokopedia is the largest online marketplace in Indonesia, with more than 117 million users. JKT48 uses this site as their official store. The purpose of this research is to describe how customers should be aware of their rights and what to do if the product they purchase does not meet the terms of the transaction agreement. This research uses an empirical juridical research methodology, with data collection procedures including observation analysis, analysis of interview results, analysis of documents relating to applicable laws and regulations, and qualitative descriptive analysis. Based on research findings, Tokopedia provides opportunities to file complaints about products that do not meet standards in accordance with Article 45 of Law No. 8 of 1999 and Article 39 of Law No. 11 of 2008. Research reveals that many customers do not file complaints because they do not receive response from the seller regarding previous purchases, many customers have filed complaints but received no response from the seller, and many customers have not filed a lawsuit because they feel the price of the product is not worth the cost of a lawsuit filed through court.
The development of digital technology and social media has driven the transformation of e-commerce practices, particularly through the TikTok platform, which integrates promotional and transactional functions into a single digital ecosystem. In practice, influencers play a significant role in influencing consumers’ pur...
Hurin Rusyda Zakiyah, M. Junaidi· Berajah Journal· 0 citations
The first-to-file rule gives registration a central role in Indonesian trademark law, but filing priority cannot validate conduct aimed at capturing another party's market reputation. This article evaluates Central Jakarta Commercial Court Decision Number 21/Pdt.Sus-HKI/Merek/2024/PN Niaga Jkt.Pst, which upheld the ref...
Jason Vimalaviriya, Muhammad Firiansyah Tjahyadi· Maeswara : Jurnal Riset Ilmu...· 0 citations
This research is motivated by the practice of using the banner "everything for 35,000" in retail businesses, where in reality not all goods are sold at that price. This condition indicates a discrepancy between the information conveyed and the practice in the field, thus potentially causing misunderstandings and losses...
Naziera Al Hadar, Sahliah· Aksioreligia· 0 citations
This study examines the management strategies applied by M.BEYOND, an imported Korean fashion business, to increase consumer purchasing decisions through the management of product quality and price. The increasingly competitive fashion business and easy access to information through digital media have made consumers mo...
Agung Burnama, Dinda Rahmadani, Nurjanah et al.· Journal of Business Economic...· 0 citations
This study aims to analyze the influence of transaction security and consumer trust on vehicle purchase decisions in Facebook Marketplace among active users in Jambi City. The research employed a quantitative approach using a questionnaire distributed to 96 respondents. After data processing and outlier removal, 86 val...
Revia Yunita, Elyanti Rosmanidar, Rabiyatul Alawiyah· Jurnal Riset Ekonomi dan Aku...· 0 citations
Increasingly competitive rivalry in the industrial machinery business requires companies to understand the factors that drive customers' purchase decisions. This study aims to analyze the effect of product quality and sales service quality, both partially and simultaneously, on the purchase decision of industrial machi...
Nur Apriyani, Murniyati Murniyati· Jurnal Manajemen dan Akuntan...· 0 citations
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