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ReBait: From Clickbait to Informed Choice in Live News Recommendation Feeds

Sep 2026 · Proceedings of the 20th ACM Conference on Recommender Systems · pp. 1823-1825 · 0 citations · 11 references

TL;DR

ReBait turns clickbait mitigation into a deployable choice-time layer for user agency, media literacy, and more trustworthy recommendation feedback.

Abstract

News recommenders ask users to act on a headline before they see an article. A curiosity gap can therefore earn a click without earning satisfaction, contaminating the implicit feedback used for future ranking. We present ReBait, a Chrome demonstration that adds an inspectable, ranking-agnostic intervention to five Taiwanese news feeds. It observes dynamically loaded cards, detects potential clickbait with a pinned XLM-R checkpoint, retrieves the linked article only for flagged cards, and uses Gemini 2.5 Flash to suggest a grounded, neutral headline. A yellow marker and hover comparison preserve the publisher’s title and click target while giving readers information before the click. ReBait turns clickbait mitigation into a deployable choice-time layer for user agency, media literacy, and more trustworthy recommendation feedback.

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