Sep 2026· International Journal of Advanced Research in Science, Communication and Technology· pp. 10· 0 citations
Abstract
The rapid growth of digital technology has significantly transformed the nature of politics and democracy across the world. In India, social media platforms, digital news portals, messaging applications and online communication have become important instruments of political communication. Political parties, leaders, governments and citizens increasingly use digital platforms to exchange information, mobilize public opinion and participate in political discussions. This transformation has created new opportunities for strengthening democratic participation. At the same time, it has also created serious challenges in the form of misinformation, fake news, manipulated content, online polarization and the misuse of digital platforms for political purposes.
The present article examines the relationship between digital technology and democracy in India. It analyses the role of social media in political communication, electoral mobilization and citizen participation. The article also discusses the growing problem of misinformation and its potential impact on democratic decision-making. The study argues that digital democracy can strengthen public participation only when citizens possess adequate media literacy, digital awareness and the ability to distinguish reliable information from manipulated or false content. The article concludes that the future of democracy in the digital age depends not only on technological development but also on responsible political communication, institutional regulation and informed citizenship
The rapid expansion of digital technologies has fundamentally transformed political communication in India, reshaping interactions among political actors, citizens, journalists, and institutions. The proliferation of affordable smartphones, declining mobile data costs, and widespread adoption of social media platforms...
V. Meena· International Journal For Mu...· 0 citations
Digitalisation has progressively changed the character of democratic participation in India, opening up new spaces for political communication, mobilisation and interaction between citizens and the government. This paper examines the emerging trends and democratic challenges of digital political participation in India,...
A. Nargis· International Journal of Lea...· 0 citations
The growth of social media has changed the face of political communications and electoral democracy in India by providing new avenues for political messages, reaching voters, mobilisation and citizen participation. The Lok Sabha election of 2014 was a significant moment in the social media phenomenon of electoral campa...
A. Nargis· International Journal For Mu...· 0 citations
Background: The rapid growth of digital technologies and social media has transformed democratic governance and electoral processes by enhancing political participation and information access. However, it has also introduced challenges such as misinformation, AI-generated content, algorithmic manipulation, automated bo...
V. Yadav, Puspendra Singh· International Journal For Mu...· 0 citations
Political communication in Nigeria has undergone a fundamental transformation in the past
decade, with the rise of social media platforms reshaping how political actors engage the
electorate. What was once primarily a field of policy persuasion and ideological contestation has
evolved into a market of personality, imag...
Ademola I. Azeez· INTERNATIONAL JOURNAL OF SOC...· 0 citations
Purpose: Digital political communication has become an important component of contemporary election campaigns in India. The purpose of this study is to examine the changing nature of political campaigns with particular focus on social media use, political misinformation, AI-generated/deepfake content and their perceive...
Nagendra Kumar Singh· International journal of res...· 0 citations
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