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Social Media Algorithms and Political Polarization

2026 · International Journal of Scientific Research and Management · 1 citation · 7 references

Abstract

This study investigates the relationship between algorithm-driven social media content and the growing phenomenon of political polarization. With social media platforms increasingly relying on personalized algorithms to curate user feeds, concerns have emerged about the creation of ideological echo chambers and the reinforcement of partisan attitudes. This research adopts a mixed-methods approach, combining survey data and semi-structured interviews to examine users’ awareness of algorithmic filtering, exposure to opposing viewpoints, and perceptions of political division. Findings suggest that while users are moderately aware of how algorithms influence their content exposure, most perceive that their feeds largely reflect their existing beliefs. Moreover, the study identifies a significant association between algorithmic curation and heightened feelings of political division, particularly among frequent consumers of political content. The results contribute to ongoing debates about the societal implications of algorithmic personalization and offer recommendations for enhancing digital media literacy and platform transparency to mitigate polarization effects.

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