ENGLISH, BUT MAKE IT GEN Z: CREATIVITY AND VARIATION IN SOCIAL MEDIA LANGUAGE

Abstract

The popularity of social media has altered the communication pattern of young people, particularly the students of Generation Z who are living in the digital world where internet usage is their daily routine. Communication in these online platforms tends to space out of typical written English by incorporating emojis, abbreviations, innovative spelling, different typography, and seamless blending of English and local languages. Although these linguistic creativities are typical of the telecommunication platforms like WhatsApp and Instagram, their intended meanings can be misinterpreted or perceived as reckless or as lack of language proficiency. This issue reveals an opportunity for further research on the communicative values and social meanings of digital languages. This research aims to determine the creative linguistic elements applied by Generation Z learners on social media, and to analyse the new trends in digital English. Qualitative content analysis was employed to document language as it is naturally found in the digital context. Information is gathered in the form of the screen shots of the actual online communication as captured in several social media platforms like Instagram and WhatsApp communication. The results indicate the Generation Z students employ creative features of language like emojis, abbreviations, stylised spelling and code-mixing language in deliberate and organised means. These practices are signs of flexibility, awareness, and good communicative competence in the digital spaces than indicators of poor language abilities. It was revealed that the creative uses of English language by Generation Z on social media are both purposeful and socially inclined. Emojis, stylistic variation, code-mixing, and the use of abbreviation act as extensions of emotion, expression of identity, and relationship expression, and not to be perceived as language deficiency. This online language emerges as a new English language variation which can be perceived as a strategic strength in social communication among Generation Z.