Skip to content
Open access

Let’s go WILD: increasing inclusivity in theories of developmental psychology

May 2025 · Behavioral and Brain Sciences · Vol 49 · 7 citations · ⚡ 1 influential · 207 references
Medicine

Abstract

Short abstract For decades, we have known that developmental psychological findings primarily describe Western, Educated, Industrialized, Rich, Democratic (WEIRD) samples, unrepresentative of the developmental landscape of all humans. A new approach advocates for a Worldwide, In situ, Local, and Diverse (WILD: Newson et al., 2021) psychology. Here we evaluate the extent (Bard, 2022) to which developmental theories are WEIRD or WILD, by considering potential bias in one bottom-up theory (Shared Intentionality) and in one top-down theory (Attachment). Theories drive research and we provide Five Steps to Increase Inclusivity (from Bard et al., 2021) that will contribute to re-building developmental psychological theories to embrace WILDness. Long abstract Most scientists are aware that developmental databases derive primarily from Western, middle-class samples, but fewer are cognizant that developmental theories can be similarly biased. There is urgency in revising developmental theories, both scientifically (embracing diversity is essential to the study of human psychology) and applied (it is damaging to apply WEIRD standards/methods/theories to evaluate development in the multitude of non-WEIRD contexts). We evaluate the extent to which two prominent developmental theories are inclusive. We find that Shared Intentionality Theory is based on a WEIRD bias in the foundational databases: the core constructs lack culturally diverse data, undermining claims that this theory explains human-general social cognition. In Attachment Theory, we illuminate the lack of inclusivity in the core assumptions and resulting claims of the meaning and measure of the attachment system: this theory excludes cultural diversity in social-emotional constructs focused on communal orientations (e.g., interdependence, attachment networks) found in many people of the Global South and neglects culture-specific adaptive behavior patterns. Acknowledging the lack of inclusivity at the level of theory is necessary. We urge researchers to take a more WILD approach: obtain Worldwide samples, study development In situ, focus on Local cultural practices and ethnotheories, and consider development as Diverse. Being WILD entails attending to inclusivity during the entire research process, from framing the research questions to interpreting the data (e.g., respecting all adaptive behaviors in development). Five Steps for Increasing Inclusivity can be used as a practical guide to decenter psychological theories from their current WEIRD mindset.

Read PDF

Similar papers

Open access Sep 2026

"WEIRDly Exceptional": Has Cultural Psychology Reproduced What It Sought to Critique?

The WEIRD framework-Western, educated, industrialized, rich, democratic-introduced in 2010 by Henrich et al. drew widespread attention to psychology's overreliance on Western samples and its assumption of universal human psychology. However, in this article I argue that the framework's popularization-particularly in wo...

Karim Bettache · 0 citations
Aug 2026

Beyond the Baseline: Toward a Better Understanding of the Psychological Consequences of Acting Out of Character

It is widely believed that staying “true to ourselves” or behaving authentically is inherently adaptive and something we should strive for. Indeed, anyone who has tried to push themselves out of their comfort zone—by, for example, acting more sociable or more meticulous than usual—knows that it can be draining. By th...

E. Kuijpers, Bart Wille, J. Hofmans · 0 citations
Review Open access Aug 2026

Addressing demand artifacts in psychological research (and beyond)

Demand artifacts stem from participants’ beliefs about treatment effects and motivations to respond in accordance with these beliefs. These artifacts typically build on subtle cues that exert extraneous influences unbeknownst to researchers, through processes that are not part of their stated theory. Demand artifacts t...

O. Corneille, Chloé Fournier Bernard, P. Lush · 0 citations
Open access Aug 2026

You're free when you choose what i like: Flexible attributions of free choice under manipulation.

The existence of mechanisms that operate below conscious awareness (e.g. unconscious bias, microtargeting, dark patterns) and the degree to which they may threaten our autonomy fascinate and challenge us in equal measure. Although concepts like free will and consciousness are being extensively debated in (experimental)...

C. Bechlivanidis, Magda Osman · 0 citations
Open access Jul 2026

Spontaneous Goal-Related Cognition Predicts Well-Being and Real-World Goal Attainment Across Adulthood in a Think-Aloud Study

Decades of research has established that how we think about our goals shapes psychological well-being and daily behavior, yet much of what we know derives from paradigms that deliberately prompt goal cognition. Across two studies (N = 173), we developed and applied a novel hierarchical coding scheme to Think-Aloud Prot...

Vannia Puig Rivera, Quentin Raffaelli, Kate Chambers et al. · 0 citations
Review Open access Aug 2026

Navigating the Unknown: The Sociocultural and Metacognitive Architecture of Wisdom.

Psychological wisdom research has shifted from characterizing rare exemplars and desired outcomes to specifying processes that support sound judgment under uncertainty. Yet it has advanced along two siloed research tracks: one on folk theories-cultural tools such as exemplars, narratives, heuristics (including proverbs...

Igor Grossmann, Nic M. Weststrate · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.