Transformation of technology companies’ business models in the context of corporate ecosystems formation

Abstract

Purpose : to formalise the conceptual mechanism describing the process of transforming the business models of technology companies in the context of corporate ecosystems formation. Methods : the research is based on the integration of the theoretical provisions of the business models concept, the resource theory of firms, dynamic capabilities, key competencies, process and value approaches. The methods of theoretical modelling, system, comparative and structural analysis are applied. The trajectories of the transition of domestic technology companies to ecosystem business models are determined using the case study method. Results : the role of the corporate ecosystem as an organizational environment that facilitates the formation of a network model for creating, delivering, and monetizing shared value is revealed. The results of a comparative analysis of traditional and ecosystem based business models are presented, focusing on the elements of the Business Model Canvas as a tool for assessing a company’s readiness for ecosystem transformations, clarifying the directions and necessary competencies for their implementation. A process-oriented transformation mechanism was formalised, revealing the sequence of integrating resource assets, dynamic capabilities, and interaction with partners of technology companies into new value propositions that ensure business resilience growth and strengthen competitive positions. Conclusions and Relevance : the ecosystem transformation of business models represents a natural stage in the evolution of modern technology companies, reflecting the shift from the prevailing management of internal resource assets to the coordination of complex network interactions, the integration of distributed flows of data, knowledge, and competencies within corporate ecosystems. It has been proven that the ability to continuously create, update, and restructure internal and external competencies to meet the increasingly complex context of the digital environment is a necessary condition for successful transformation. The research results create a methodological basis for further quantitative verification of the identified relationships and the development of tools for assessing the effectiveness of the ecosystem transformation of technology companies.