THEORETICAL AND METHODOLOGICAL PRINCIPLES OF FORMING MANAGEMENT MECHANISMS FOR INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Abstract

The article explores the theoretical and methodological principles of the formation of mechanisms for managing the innovative development of agricultural enterprises in the context of the digital transformation of the economy, increased global competition and the need to ensure sustainable development of the agricultural sector. The essence of the categories “innovative development of an agricultural enterprise” and “mechanism for managing innovative development” is substantiated, their relationship and role in increasing the competitiveness of agricultural business entities are determined. The paper systematizes modern scientific approaches to managing innovative development: systemic, process, resource, institutional, competency-based and risk-oriented. It is established that an effective mechanism for managing innovative development should be based on the integration of financial, organizational, personnel, information-digital and marketing tools. The author’s concept of an adaptive integrated mechanism for managing the innovative development of agricultural enterprises is proposed, which takes into account the peculiarities of the functioning of the agricultural sector, the influence of the external environment and the need for digitalization of business processes. The principles of the mechanism formation are determined: systematicity, adaptability, innovation, economic feasibility, environmental responsibility, risk-orientation and continuity of development. The practical significance of the study lies in the possibility of using the proposed theoretical provisions to develop strategies for the innovative development of agricultural enterprises, increasing the efficiency of management of innovation processes and ensuring sustainable economic growth.