Corporate resilience in the ESG dimension: synergy of financial, security and marketing determinants

Abstract

This article develops an integrated model of corporate resilience in the ESG dimension, combining financial, security, and marketing determinants under conditions of growing uncertainty and systemic risks. The study addresses the limitations of traditional resilience assessment approaches that overlook the interdisciplinary nature of ESG-related factors.The aim is to substantiate and empirically verify the impact of ESG performance on corporate resilience, considering the mediating role of financial stability and the moderating role of sustainable marketing. The research applies a systemic and interdisciplinary approach, supported by content analysis, expert evaluation, economic–mathematical modelling, panel regression with fixed effects.The findings confirm a statistically significant positive relationship between ESG performance and corporate resilience. Governance demonstrates the strongest direct effect, while financial stability serves as the main mediator of ESG influence. Sustainable marketing strengthens the transformation of ESG initiatives into financial and reputational outcomes. Corporate resilience is therefore interpreted as a multidimensional capability integrating financial, operational, and market stability.The novelty of the study lies in proposing a comprehensive analytical framework that combines ESG principles, financial stability, security management, and sustainable marketing. The model can support strategic management, ESG integration, risk management, investment assessment, and the development of long-term corporate sustainability policies.