Regulatory Approaches to AI-Generated Video Content

Abstract

The rapid advancement of artificial intelligence (AI) has transformed the creation and distribution of video content, enabling the production of highly realistic synthetic media at unprecedented speed and scale. While AI-generated videos offer significant benefits in education, entertainment, marketing, and communication, they also create complex legal and regulatory challenges involving misinformation, privacy violations, intellectual property infringement, impersonation, and public trust. This study examines existing regulatory approaches to AI-generated video content and assesses their effectiveness in addressing emerging legal and governance challenges. Using a qualitative literature review and comparative policy analysis, the research examines regulatory frameworks across jurisdictions, focusing on transparency requirements, content labeling, accountability mechanisms, content moderation, privacy protection, and liability provisions. The findings indicate that existing regulations often struggle to keep pace with technological developments, creating gaps in enforcement, transparency, and legal certainty. The study proposes a balanced regulatory framework that promotes innovation while strengthening accountability, transparency, and protection of individual rights.