Organizational Coaching and Consulting in IT Company Management: The Role of Soft Skills in Improving Team Performance

Abstract

This article examines the role of organizational coaching and management consulting in the management systems of IT companies and assesses their impact on the development of employees’ soft skills as a key factor in enhancing teamwork effectiveness amid the digital transformation of the economy. The relevance of the topic stems from the rapid development of information technology, the growing importance of human capital, and the need to build highly productive teams capable of quickly adapting to technological changes, operating under conditions of uncertainty, and ensuring the competitiveness of IT companies in the global market. The aim of the study is to substantiate the role of organizational coaching and management consulting in the management systems of IT companies, to determine their impact on the development of employees’ soft skills, and to develop a conceptual approach to integrating these tools into the human capital management system to enhance teamwork effectiveness. The methodological basis of the study consists of general scientific methods of analysis, synthesis, generalization, comparison, systematization, and structural-logical interpretation of results. As a result of the study, theoretical approaches to defining the essence of organizational coaching, management consulting, and soft skills in modern management have been systematized. The scientific novelty of this study lies in the refinement of a conceptual approach to integrating organizational coaching, management consulting, and soft skills development into the management systems of IT companies. The practical value of the findings lies in the ability of IT company executives, HR managers, organizational coaches, and business consultants to apply the proposed recommendations when developing human capital development strategies, implementing soft skills development programs, improving corporate culture, and implementing organizational changes. The findings confirm that the integration of organizational coaching, management consulting, and systematic soft skills development is a key prerequisite for improving teamwork effectiveness, successfully implementing IT projects, and ensuring the sustainable development of IT companies in the digital economy.