The Influence of Leadership and Strategy Making on Innovation and Digital Transformation Success

Abstract

Digital transformation has become a priority strategy for organisations that seek to remain competitive in an increasingly digital-dominant business environment. However, despite many organisations investing massively in a number of technologies, the results of the transformation vary. This article examines much leadership and the leadership of the strategy of decision influence the results of the numeric transformation, and we use a comparative analysis of Microsoft and Kodak. In response to the literature related to numerical transformation, to the organisational culture, to innovation, to the allocation of resources and the guidance of the top direction, this analysis examines the contrasting experiences of the two enterprises. Under Satya Nadella, Microsoft successfully transformed its business through a clear strategic approach. In other words, Kodak has not adapted to the digital revolution, but it is developing three of the technologies of digital photography; this is mainly about a conservative direction. In comparison, the success of digital transformation depends not only on technical ability but also on leadership, organisational culture, and strategic decision-making. The results of the study provide insights from both theoretical and practical aspects, focusing on the organisational factors that contribute to the success of several transformations, and providing guidance for managers who implement several transformation strategies.