THE ESSENCE AND BASIC LAWS OF ENTERPRISE VIABILITY IN THE CONDITIONS OF DIGITIZATION

Abstract

Transformational processes in the Ukrainian economy and the conditions of martial law have created new operating conditions for enterprises, characterized by dynamism, uncertainty, risks, and increased competition. This necessitates the need to increase the adaptability of the management system and the ability of enterprises to respond in a timely manner to changes in the internal and external environment and to develop effective anti-crisis measures. An important condition for ensuring the competitiveness and sustainable development of an enterprise under such circumstances is its viability, which is manifested a the ability to adapt to changes and counteract existing threats. The study showed that viability as an economic category should be considered in relation to the ability of an economic system to adapt in an unstable dynamic environment and the possibility of ensuring its function sustainability. It has been substantiated that the viability of an enterprise is its ability to constantly renew its activities based on the competitive long term strategies construction and implementation. It has been proven that solvency, financial stability, business activity, rational use of resources, and competitiveness are the basis of an enterprise's viability. The results of the study allowed to establish that financial and economic security plays a significant role in ensuring the stability of the financial situation. It has been noted that the enterprise security significantly affects the growth of financial performance indicators and allows responding to threats and risks and guarantees the development of anti-crisis management measures. It has been proven that the state of financial and economic security is the main component of ensuring the viability of the enterprise. The importance of digitalization is clarified, which, on the one hand, forms the competitive advantages of the enterprise, and on the other hand, causes the emergence of threats that require timely detection and management.