THE IMPACT OF THE EXTERNAL ENVIRONMENT ON MANAGEMENT SYSTEM OF ORGANIZATION IN THE CONTEXT OF GLOBAL TRANSFORMATION

Abstract

The paper examines the external environment as one of the main drivers of change in the management system of a modern organization in the context of global transformation. It integrates approaches to perceiving external political, legal, economic, and technological factors, and the growing role of social factors is also determined. The need for organizations to adapt to external challenges and threats is emphasized, including demographic shifts, changing consumer preferences and behavior patterns, increased education, the transformation of cultural and social foundations, and constantly changing demands from government and society, along with changing attitudes toward work. As well as it examines the need to consider external signals when making strategic decisions and restructuring organizational processes, as well as their impact on business models and resource allocation, including human resources. It highlights the structural features of the human resource management system, demonstrates the relationship between external conditions and human resource management practices, formulates recommendations for developing an adaptive and sustainable management system, and identifies areas for future research in the context of global transformation.