Strengthening MSME Sustainability and Operational Performance through Circular Business Model Canvas Implementation: A Community Service Program for MySari Pala

Abstract

This community service activity aimed to strengthen the sustainability and operational performance of MySari Pala, a nutmeg-processing micro, small, and medium enterprise (MSME), through the implementation of the Circular Business Model Canvas (CBMC). The activity addressed challenges related to cost management, raw material quality, resource utilization, labor productivity, distribution, and market expansion. A participatory approach was implemented through Focus Group Discussions, training, mentoring, observation, interviews, and business model analysis using the Business Model Canvas and CBMC frameworks. The findings indicate measurable improvements in participants’ managerial understanding, strategic planning capabilities, and awareness of cost efficiency, resource utilization, and circular business practices. Participants were able to identify major cost drivers, evaluate resource utilization opportunities, and formulate practical strategies for improving production efficiency, supplier management, digital marketing, distribution, and value-added product development. The novelty of this activity lies in applying CBMC as a practical empowerment framework that integrates cost optimization, circular resource utilization, and sustainable business development within an MSME context. The activity demonstrates that CBMC can support knowledge enhancement and provide an actionable roadmap for improving operational resilience, competitiveness, and long-term MSME sustainability.