The Development of Potential Models for Logistics Business Executives to Compete in the Digital Technology Era

Abstract

This mixed-methods research aimed to identify essential digital-age skills for logistics leaders, develop an executive potential model, and create a practical development manual. Data were collected via a three-round Delphi method and focus groups, then analyzed using content analysis, median, and inter-quartile range. The finalized model comprises four main components: knowledge, skills, attributes, and management, encompassing 21 sub-parts and 94 competency items. Notably, sustainable logistics and green supply chain management were integrated to address international ESG requirements. The resulting development manual is structured into five sections: Introduction, Terminology, Executive Potential Model, Practical Guidelines, and Evaluation. Five experts unanimously validated the manual (100% agreement), confirming its appropriateness and applicability for developing logistics business executives in Thailand.