Makna Sosial Sentimen Publik terhadap Kandidat Presiden Paslon Nomor 02 di Twitter Selama Kampanye Pemilu 2024: Studi Kualitatif

Abstract

This study aims to analyze the social meaning of public sentiment toward Indonesian presidential candidate pair number 02, Prabowo Subianto and Gibran Rakabuming Raka, on Twitter (X) during the 2024 presidential election campaign using Berger and Luckmann’s Social Construction Theory. This study employed a qualitative descriptive approach with a netnographic method to examine online interactions and expressions of public sentiment in the digital environment. Data were collected through observation and documentation of purposively selected Twitter posts and analyzed using Critical Discourse Analysis. The findings show that public sentiment consisted of three forms: positive, negative, and neutral, manifested through support, criticism, satire, humor, and news related to the “Goyang Gemoy” phenomenon. These expressions demonstrate how political discourse was constructed and reproduced through interactions among social media users during the campaign. The study concludes that Twitter functions as a space for social construction, where users not only express political opinions but also collectively shape social meanings, political discourse, and public perceptions of candidate pair number 02. Social media plays an important role in shaping political meanings in contemporary society.