Legal Status and Liability of E-Commerce Platforms Regarding Transactions Utilizing Artificial Intelligence in Digital Trade in Indonesia

Abstract

This study examines the legal status and liability of e-commerce platforms regarding transactions utilizing artificial intelligence (AI) in digital trade in Indonesia. The increasing use of AI in product recommendations, automated pricing, customer service, fraud detection, and transaction processing creates new legal challenges concerning the position and responsibilities of e-commerce platforms. This research employs a normative juridical method by examining relevant Indonesian laws and regulations, legal principles, and literature concerning electronic commerce, consumer protection, and AI governance. The study analyzes the extent to which e-commerce platforms may be held legally responsible for losses arising from AI-assisted transactions, particularly when such losses result from inaccurate information, algorithmic errors, or system failures. The research is expected to provide a legal framework for determining the rights, obligations, and liability of e-commerce platforms in AI-based digital transactions while ensuring legal certainty and consumer protection. The findings may contribute to the development of Indonesian commercial law in responding to technological developments and the increasing integration of AI into digital trade.