Examining the Role of Strategic HR Skillsets in Enhancing AI Readiness and Effective AI Integration in Bangalore’s Real Estate Industry

Abstract

The proposed study considers how Strategic HR Skillsets can help in increasing AI Readiness and Effective AI Integration in the Bangalore real estate industry. With the growing use of artificial intelligence to revolutionize the construction and property management processes, organizations need more than technological infrastructure to integrate successfully. The study is based on the conceptualization of Strategic HR Skillsets using the dimensions of digital literacy, AI literacy, change management proficiency, strategic alignment, and knowledge about data ethics. It used a quantitative cross-sectional research design, and a structured questionnaire of 5 points Likert scale was used to collect data on 112 HR professionals and managers working in the construction and real estate industry. The measurement and structural models were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Strategic HR Skillsets play a substantial role in AI Readiness and Effective AI Integration and AI Readiness partially mediates the relationships. The research highlights the strategic value of HR competencies in making sustainable AI implementation and competitive edge in the changing real-estate situation in Bangalore.