A transformation model on how to start a Metaverse Use Case

Abstract

This paper presents a transformation model designed to assist organizations in initiating their journey into Metaverse Use Cases. In order to have a human centric approach, the model articulates a structured path along a multitude of questions which shall guide organizations to start a successful Use Case in the Metaverse. The questions are categorized in five different areas. Organization goals, organization prerequisites, requirements to the Metaverse and the technology around it, implementation of the Use Case itself and a learning phase. It encourages the organisations to emphasize on getting started right away and integrate feedback loops for learning from the current development at every step of the journey. To help organizations to find those collaboration opportunities, a survey was derived based on the transformation model. It aims to validate the structured approach of the model and guide organizations through four of the five different transformation areas. At the end organizations receive recommendations for support for their Use Case through companies, academia, public of non-profit projects and other means. Building on these insights, the transformation model helps to democratize access to Metaverse initiatives by providing a practical roadmap that can be adopted across diverse organizations and industry sectors. By foregrounding cross-sector partnerships, the approach reduces barriers to entry and accelerates capability development. The accompanying survey further strengthens this framework by translating qualitative guidance into actionable recommendations for industry, academia, and public or nonprofit partners.