PERSONNEL MANAGEMENT IN THE CONDITIONS OF DIGITALIZATION OF THE ECONOMY AND DEVELOPMENT OF LEADERSHIP AND ORGANIZATIONAL EFFICIENCY

Abstract

The article is devoted to the study of modern approaches to personnel management in the conditions of digitalization of the economy and development of leadership as key factors for ensuring organizational efficiency of enterprises. The features of the transformation of personnel management under the influence of digital technologies are highlighted, the role of digital competencies, modern HR tools and leadership potential in the formation of an effective human capital management system is determined. Attention is focused on the need to integrate digital technologies with mechanisms for professional development of employees, improvement of internal communications and support of organizational changes. A methodological approach to a comprehensive assessment of the personnel management system using the author’s indicators of digital HR management performance, development of human resources potential and organizational efficiency is formed. The practical testing of the proposed approach was carried out on the example of PrJSC "Mondelis Ukraine", PrJSC "Kyiv Cardboard and Paper Mill" and PrJSC "Yuria-Pharm", which made it possible to determine the level of digitalization of personnel processes, assess the development of leadership competencies, digital skills of employees, personnel motivation and the effectiveness of the functioning of organizations. The functional components of the personnel management mechanism are summarized, their relationship and significance for increasing the effectiveness of personnel management are determined. The results of the study confirm that the combination of digital HR technologies, human capital development, effective leadership and a system of continuous assessment of personnel processes contributes to increasing labor productivity, increasing the level of personnel involvement, strengthening corporate culture and improving organizational efficiency of enterprises. The practical value of the work lies in the possibility of using the proposed methodological provisions to improve personnel policy, develop digital competencies of employees, support management decisions and ensure long-term development of enterprises in the digital economy