CONCEPTUAL APPROACHES AND PRINCIPLES OF MANAGING THE DEVELOPMENT OF AGRIBUSINESS POTENTIAL IN THE CONTEXT OF INTEGRATION
Abstract
The article provides a theoretical and methodological substantiation for managing the potential development of agribusiness amid Ukraine’s international economic integration into the European Union. It has been proven that the raw-material export model has reached its limits due to military shocks, logistical bottlenecks, and trade restrictions in the European market. The category of "agribusiness potential" is redefined as a dynamic, multi-layered system of tangible and intangible capabilities that ensure regulatory adaptability, ESG compliance, and sustainable competitiveness. A multi-component decomposition of potential is conducted across 7 functional dimensions (land resource, production-technological, financial-investment, labor and intellectual, innovative-digital, export-logistical, and ecological-adaptive), detailing their alignment with EU directives. An interdisciplinary matrix of management frameworks (resource-based, process, synergetic, ecosystem, sustainable development, and institutional-adaptive) is established alongside core managerial imperatives: institutional harmonization, dynamic resilience, deep processing diversification, digital transparency, carbon neutrality, and social inclusiveness. The impact of Common Agricultural Policy reforms (CAP 2028–2034, DABIS instrument, 100k EUR capping mechanism) on Ukrainian agricultural producers is evaluated based on enterprise scale. Middle-sized farms (100–3,000 ha) are identified as the primary beneficiaries of direct payments. In contrast, large agro-holdings are driven to pivot from commodity grain exports to deep bio-processing, biomethane production, and vertical integration. The essential role of key institutional mechanisms – including the Paying Agency, the Farm Sustainability Data Network (FSDN), and the Agricultural Knowledge and Innovation System (AKIS) – in reducing transaction costs and facilitating European market integration is substantiated.