The Role of Digital Media in Shaping Organizational Image during Public Crisis: Strategic Communication, Doctrinal Realities, and Regulatory Jurisprudence in Nigeria

Abstract

This study examines the role of digital media in shaping organizational image during public crises, with particular attention to strategic communication and regulatory compliance in Nigeria. It adopts a qualitative doctrinal and analytical approach, drawing on situational Crises Communication Theory, Media Ecology Theory, and the information disorder framework.The study examines how misinformation, disinformation and malinformation affect stakeholder trust and organizational reputation, while assessing the effectiveness of proactive inoculation and reactive crises communication strategies. It further analyzes the legal implications of Section 24 of the Cybercrimes ( Prohibition, Prevention etc.) Act, as amended in 2024, particularly its implications for freedom of expression under Section 39 of the 1999 Constitution. The study finds that digital crisis require coordinated communication, legal oversight and proactive risk management. It recommends integrated crises governance structures, strategic pre-bunking, clearer cybercrime legislation and greater platform accountability to strengthen organizational resilience and protect legitimate digital expression.