Implementasi Electronic Customer Relationship Management (E-CRM) pada Sistem Informasi Pelayanan WLD Photo Studio Berbasis Web untuk Optimalisasi Customer Experience

Abstract

This business offers services to capture certain moments in the form of photos and videos, such as: weddings, prewedding, birthdays, and so on. The problem faced by WLD Photo Studio is that there is no database of custommers, it is difficult to document to find out complaints from customers and how to order for a studio photo session rental schedule is still simple. Through CRM applications, a company can provide services to customers. The system development method applied is the Waterfall Model which includes the stages of requirements analysis, design, coding, testing, and maintenance. This system is represented using UML, including the creation of Use Case and Activity diagrams. The results of using this website-based E-CRM service system help make it easier for WLD photo studio to improve services and as an effort to maintain relationships and increase customer loyalty and bring in new customers.