The Influence of Technological Considerations and Environmental Concern on Electric Vehicle Purchase Intention in Palembang

Abstract

The rising carbon emissions and pollution from fossil fuel vehicles in Palembang highlight the urgency of transitioning to low emission mobility. However, EV adoption in the city remains low. This study examines the influence of technological considerations and environmental concern on EV purchase intention while validating an extended Theory of Planned Behavior (TPB) framework in an emerging market context. A quantitative explanatory approach was employed using survey data from 181 respondents selected through purposive sampling and analyzed using PLS SEM. The results show that Perceived Behavioral Control and Subjective Norm are the most dominant predictors of EV purchase intention, emphasizing the roles of perceived ease of use, social influence, infrastructure readiness, and incentives. In contrast, attitude and environmental concern do not directly influence purchase intention, indicating that functional and structural factors outweigh environmental considerations in consumer decision making. These findings highlight the need to strengthen the EV ecosystem through infrastructure development, improved after sales services, and supportive government incentives to enhance EV adoption.