THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ENSURING THE RESILIENCE OF UKRAINIAN SOCIETY

Abstract

The article analyzes the dynamics of interaction between business and society during periods of profound macroeconomic shocks. It explores the transformation of corporate social responsibility (CSR) functionality in Ukraine from a reputational tool into a factor of crisis management under conditions of social turbulence and existential challenges. The relevance of the study is driven by the urgent need for a comprehensive socio-economic post-war recovery, where private entrepreneurship must act as a primary catalyst for community stabilization and human capital retention. Methodologically, the study employs systemic analysis, structural-functional modeling, and comparative analysis to re-evaluate traditional CSR paradigms. Based on these approaches, the paper provides a theoretical substantiation of a novel three-level model of corporate social responsibility as a systemic factor in ensuring the overall resilience of modern society. Within the framework of the developed model, the key instruments and socio-economic effects of business are structured across three hierarchical levels: the company level (focused on internal human capital retention, job safety, and employees' mental health support), the community level (involving local infrastructure restoration and population retention in regions), and the country level (integrated into defense sector support and global ESG standards adoption). The authors build a detailed matrix of synchronization of corporate practices with Abraham Maslow's hierarchy of needs, proving that macro-level shocks cause a crisis compression of CSR, forcing businesses to freeze high-level philanthropic or ecological projects and focus limited resources on ensuring physiological survival and physical security. Furthermore, the paper identifies systemic institutional risks of excessive replacement of state functions by the private sector, which leads to asymmetrical social security, managerial detraining of local authorities, and the threat of "chaebolization" of the economy according to the South Korean scenario. To mitigate these threats, a matrix of institutional safeguards is proposed, including independent funds, project digitalization via the DREAM ecosystem, and the strict preservation of the administrative and managerial sovereignty of territorial communities. The practical value of the obtained scientific results lies in providing actionable strategic frameworks for both corporate managers and local government bodies to balance cross-sector cooperation and build long-term societal resilience without compromising institutional governance.