IMPROVING AN ORGANIZATION'S DIGITAL TRANSFORMATION STRATEGY INTO A BUSINESS ECOSYSTEM

Abstract

The article is aimed at a systematic study of strategy and strategic management in an organization operating in a rapidly changing environment of the development of the “digital economy” to increase its sustainability, competitiveness and adaptability in the long term. The relevance of the article is due to the need to adapt strategic approaches to new conditions for the functioning of the market associated with the digitalization of the economy, increased competition, changing consumer behavior and complicating business processes. The methods used in the article are comparison, modeling, observation. The scientific novelty of the work is to improve the methodology for developing a strategy for moving the organization in a digital environment towards the formation of a business ecosystem. The digital transformation of production processes, marketing approaches in business, business of the organization and the organization as a whole, as well as the concepts of “digital economy,” “platform organization” and “business ecosystem” are analyzed. The main features of the algorithm for developing a modern strategy for digital transformation of an organization into a business ecosystem, including the optimal one, adapted to its individual characteristics, were identified; highlighted key requirements and conditions. Recommendations are proposed. It was concluded that organizations are integrating digitalization into their development strategies. This tool modernizes business processes and optimizes their functionality. Organizations adopting digital technologies demonstrate increased adaptability to market changes. The introduction of digital solutions ensures the competitiveness of organizations in the context of digital technological transformation, which contributes to their stable development. Organizations are transforming infrastructure through automation, data analytics, cloud technologies, and AI systems. The modern organization uses digital tools to reengineer operational models and create customer-centric approaches, which ensures market resilience in a dynamic economic environment.